The reason Claire’s talk clicked with me is that I came from a corporate background, set up my own business to continue using those skills and provide a service to clients to earn a living and provide for my family. I truly believe what I offer is of great value to small businesses, however, I have no business acumen in terms of how to actually grow a business. I understand how to start one up, I know I have to market my business using networking etc, but I found myself getting into the bad habit of spending all my time dealing with clients and not actually on my own business. I always had an excuse why I couldn’t find the time to work on my business. The way Claire explained the importance of working on your business is as important as working in your business came across as real and like she understood the challenges I face, (which of course she does because she has been there, done it and worn the T-Shirt). It struck a chord with me and I felt she had been where I am now. Claire made me see it can be done, a real life case study.
Having listened to Claire’s fab talk I have already made a commitment and followed through to ‘growing my business’. I kept saying I was going try telemarketing and direct emails but kept putting it off to the bottom of the list. Today I took a “bite of the elephant” and made myself call a minimum of 10 businesses and got them to subscribe to my newsletter!!!
I loved the fact that Claire talked about how she is still a mum doing the school run etc, it was relevant to me and many of the others too. It made me feel it can be done, just prioritise and GET ON WITH IT.”