A common challenge that very small businesses face is how to grow when the owner is the “chief cook & bottle washer” (for my non-English followers this is when you are the only person in the business so you have to do everything). As you’ve heard me say so many times now, the only way […]
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As you can imagine I talk to a lot a business owners who are looking to grow their businesses. I ask them about the type of marketing they do to generate increased sales and most list two or three marketing channels, most commonly word of mouth/referrals, website and possibly networking too. Individually each of these […]
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The biggest challenge that my clients consistently say deflects them from growing their businesses is lack of time. I’m guessing we can all resonate with that. There are so many things that seem to fill our working days which are all legitimate business requirements such as returning phone calls, doing emails, writing quotes, going to […]
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There is little more compelling than having an existing client tell a prospective client about how good your products/services are. This is why referrals are a great way to grow your business. The classic challenge with referrals is their passive nature because the rate at which they occur predominantly sits outside of your control (there […]
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