Category Archives for "marketing"

Workshops vs Retainers

Selling is selling.  Whether you are selling a low value item or a high value one it can take the same amount of effort. I know this sounds counter intuitive doesn’t it. Take a scenario where you have a coach selling seats at a workshop at £150 a ticket, or a retained monthly service for […]

How to Establish Strategic Alliances in Business (And Why You Should!)

My all time favourite way to quickly grow a business is to establish some strategic alliances. What’s one of those?! Quite simply they are businesses which sell into your ideal clients but aren’t in competition to you. It works beautifully if they have a synergistic product/service to you but can also be great if they […]

All It Took Was A Letter

So I’m 45 years old and I’ve been in denial for easily 12 months. I was ignoring the fact that my eyesight wasn’t as good as it had been. Yep, I was hiding from the fact I’m getting older! I know. Totally silly but getting it sorted wasn’t a priority. The day it changed   […]

The Single Word That Could Lose You The Sale

The words we use during a sales discussion can make or break the sale but how aware are you of exactly what words you are using? Over the last week I’ve noticed numerous times when people have fallen into the exact trap I’m about to explain. Now they weren’t having a sales dialogue with me […]

Value is in the Eye of the Buyer

I had to take my eldest daughter for an educational psychology assessment a few weeks ago. She’s 18 years old, already has a diagnosis of dyslexia and has everything in place to support her through her A levels but needed to have a new assessment done so she can apply for support at university. At […]

How To Get Out Of Your Cashflow Crunch

A lack of cash is a horrid place to be but it can be easily remedied if you are willing to take some positive action. Are you? If you are then here’s what you should do… 1) Write a list of all the potential sales you can possibly think of. This should include: All your […]

Working With The Wrong Clients Is Killing Your Business

You’re working hard, doing the right stuff but yet all your time is taken up responding to enquiries and working with clients so you don’t have enough time to push your business in the direction you want to go. Sound familiar? Now if all those enquiries are from ideal prospects then that’s a great problem […]

How To Smash Your Marketing

Here’s a video explaining my 4 week marketing plan and why it drives my behaviour

It’s Rarely About The Price Tag…

We are all consumers and continually make buying decisions using a set of emotional & logical factors to weigh up our decisions. Sometimes we barely engage our brains when we make the purchase just like when we buy our regular food shopping, but other times we think about that decision long and hard. When we […]

Your Business Is A Reflection Of Your Decisions

Your business is a reflection of every business decision you’ve ever made.   It’s a reflection of which clients you chose to work with, of what pricing strategy you went with and most importantly of every marketing campaign you chose not to do.   Yep, that’s right, you are exactly where you decided to be. […]