Are you stuck in that classic loop of needing to take on more clients to hit your revenue targets, but, finding all your time is already taken up working with the ones you already have? So are you/your business running to standstill? I know how that feels; I’ve been there. I know it’s easy to […]
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Making a buying decision can be complex. We subconsciously know this as buyers ourselves but we tend to overlook it as suppliers. We think about our price point and our features. Hopefully we also think about the value our product/service delivers. But how often do you think about whether you come across as a credible […]
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Changing your client base so you gain work from larger clients is actually pretty easy. I know that sounds flippant but hear me out. It only takes two crucial steps….deciding to do it, and then sticking to it! Ok, maybe there is a middle step which is letting the world know you want bigger clients. […]
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If you struggle to convey what you do or sell in a way that attracts people to buy from you then you’re doing something wrong. Marketing isn’t difficult if you follow some simple steps. Here are my top 5 steps to making your marketing effortless: Define your ideal client. If you can’t explain who they […]
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Business is an evolution When you first start up your business you have a clear idea of what it is you can offer but over time that clarity starts to evolve. Sometimes it gets more focused, but most of the time you broaden out the definition of services that you offer. This is usually because […]
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People confuse marketing taking time to build momentum with the amount of effort they are putting in. Effort is the key, not time It only takes a “long” time if you spread that effort out to thinly. For instance, you could go to 1 networking event a month for a year, or 12 networking […]
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Do you want more clients? Do you currently rely on word of mouth to generate your leads? Is that filling your sales funnel? So you are in a degree of pain, right…!? Word of Mouth is Great… But… it can be pretty slow and hard to predict. It’s very easy to convince yourself that […]
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Business is an evolution When you first start up your business you have a clear idea of what it is you can offer but over time that clarity starts to evolve. Sometimes it gets more focused, but most of the time you broaden out the definition of services that you offer. This is usually because you […]
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Does the thought of marketing your business fill you with a sense of dread? I often find business owners can worry so much about the thought of marketing their business that they take very little marketing action and as a result only achieve a trickle of enquiries. Have I just described you? Marketing is just […]
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When you have your own business it’s totally normal to want “things” to be done a certain way. That “way” is part of your brand and your values and it will be one of the reasons why your clients enjoy working with you. BUT most business owners have certain “ways” of doing things that can […]
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