How to make your social media actually work for your business By Mark Northall So you have the numbers – whether they be likes, followers, connections or subscribers – but unless you engage with them the chances of turning them into customers, referrers and advocates is slim. Engaging content has to be worked on, but […]
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Niching as a client attraction tool Would you feel nervous at the thought of focusing your business on a subset of your current market? I’m basically describing a very standard marketing approach that focuses on targeting your marketing message on a defined niche. Does the thought of that make you nervous? I see this a […]
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I often liken several aspects of running your own business to playing roulette (ironically I have never played roulette but in my head it works as a reasonable analogy J). Bear with me and I’ll explain. In the game of roulette you have tokens that represent money to place on the number/colour that you believe […]
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Your marketing armour Imagine you are wearing a suit of armour on a mediaeval battlefield. You can see thousands of opposing soldiers, all holding very sharp looking spears and other weapons able to inflict considerable pain. You are reasonably comfortable surveying this sight as your armour is new, covers all your major organs, and you’ve […]
Continue readingCome along and hear the 5 things you can do immediately to grow your business. The good news is that at least 4 of them won’t cost you anything to do!? To book in simply click here
Continue readingOne of the most challenging things for most business owners is working out who their ideal clients are. Come along to this 4sight and Claire will give you some great insights into how to find yours, and then will help you describe the value you deliver to them. All that in 15 mins! Bring a […]
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