April 2014 – Service Business Academy

Monthly Archives: April 2014

The Power of Design: Getting your brand right

One of the key marketing challenges for any new business is to establish a strong visual brand. Every business has a fundamental need to connect with its customers and target market, and one of the best ways is to develop a distinctive visual brand that is recognisable and also one your customers can build an […]

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How to defend your prices

Pricing is one of those topics that can cause a lot of discussion.  It’s pretty normal, when you are trying to price up a proposal, to have a discussion in your head about how high you should price it.  Invariably you will have a “secret formula” that you use which contains your hourly rate and […]

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Pricing: The Balancing Act

The Pricing scales Pricing can be a very sensitive balance; if you price your services/products too high you’ll lose business, but if you price it too low you won’t make enough money to make it worthwhile.  Where do you currently sit on the pricing scales?  The chances are you have priced yourself at the point […]

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Time: The gift we would all love but rarely get…

…time.  We are all equally time rich.  We all have 24 hours in our day.  What is different though is how we chose to spend that time.  People who successfully, and sustainably, grow their business do so by making growth a priority.  That basically means that they don’t let themselves lose sight of how important […]

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