Category Archives for "marketing"

How to grow your revenue: Your low hanging fruit

When people think about growing their business their tendency is to think of ways to generate new clients rather than a broader view of simply “how do I grow my revenue line?” Do you do that too? For some reason something in our brains tells us that finding new clients is a far better option […]

Improve your marketing: Time to get focused on your ideal clients

Niching as a client attraction tool Would you feel nervous at the thought of focusing your business on a subset of your current market? I’m basically describing a very standard marketing approach that focuses on targeting your marketing message on a defined niche. Does the thought of that make you nervous? I see this a […]

How to stand out from the crowd: Embrace your competition

Some types of business have more competition than others. The obvious ones that spring into my mind are accountants, web designers, marketing agencies, copywriters, financial advisors and so on. If you were to type one of those into Google you would get a very long list of potential businesses that you could choose from. So […]

Lead Generation: How to construct a compelling elevator pitch

Do you really struggle when it comes to doing elevator pitches? It doesn’t have to be difficult or stressful to describe how you help people and there are loads of formulae available to help you do it. Today I’m going to share with you the one I use with my clients to help them get […]

How to generate more inbound sales leads

Imagine if someone offered you a database of nearly every single potential customer you could ever want to do business with. The data covers every industry, it tells you the latest information about your target customers and it’s always up-to-date. Sounds pretty good, right? How much would you pay for that kind of information? £1,000? […]

Selling made easy: Describing the value you deliver

A side effect of being in business is that we have to sell our services or products, and let’s face it, not many of us like feeling salesy. The most painless way of selling is by being clear about the value that your service/product will deliver. By successfully describing that value you should remove most […]

Increase your lead generation by targeting your ideal clients

The best way to grow your business is to increase the number of ideal clients that you work with (or sell your products to). I’ve heard stories in the past of business owners asking marketing specialists how to work out who their ideal clients are and getting the reply of “well that’s the $64m question […]

Marketing: How to break free of being a well-kept secret

Are you a well-kept secret? I think I would be on pretty safe ground if I said that you wanted your business to be generating you more income than it is currently doing. Am I right? There are usually 2 main reasons why your business may not be earning you the money you want but […]

Struggling to standout in your market place?

I’m positive you know all about the need to have unique selling points (USPs) which help to distinguish you from your competition. I’m also pretty sure that you may find it difficult to work out what your USPs are, to the point where your list of USPs are more than likely not that unique. Have […]