Category Archives for "marketing"

How many new clients do you want this year?

I think I’m on pretty safe ground by assuming you want to grow your business this year.  I’m also reasonably confident that you have quantified that growth by an amount of revenue.  Am I right? You have probably also mapped out what marketing channels you are going to use to do it. But have you […]

One of today’s best kept marketing secrets

I want to share with you today one of the “tricks” I always show my clients for finding very specific people to market their services to. You need to promise me you’ll read this to the end as I promise you it is well worth it. I’m going to show you some functionality in LinkedIn […]

How credible are you?

We all know you shouldn’t judge a book by its cover but let’s face reality here…we all do it, and that is certainly true in business.  In business credibility is everything as it directly affects your ability to convert prospects into clients.  People’s perception of your credibility will be based on several factors including your […]

Do you need more clients?

Businesses are always looking for more clients so I’m pretty sure you are too.  A key element to gaining more clients is successful marketing.  Although I know you know that I’m wondering if you are holding yourself back a bit from doing all you can to successfully market your business.  Let me explain…I meet numerous […]

The forgotten marketing channel

I’m going to focus on just one specific area of a first impression and that’s your business card.  In the vast majority of cases you will be giving your business card to the contact you’ve just made and it will become one of the enduring bits of information that your new contact has on you […]

Are you being consistent?

Let’s get stuck into this week’s advice with a question…Is your “message” consistent across all of your marketing channels?  By this I mean if someone, eg a potential ideal client, was looking for exactly the “thing” you offer would they see the same marketing message no matter how many ways they look you up?  Would […]

I don’t have any USPs as I’m not unique

It’s fair to say that I’m very passionate about business generally but 1 area that I get particularly energised over is helping my clients effectively market themselves by finding those little nuggets of information that, when blended together, will create a unique marketing message.  This has been a key topic in the Business Growth Clubs […]

Encouraging your prospects to take action

You can write beautiful marketing material that really shows you know your ideal client’s pain but it can still fail to have the desired effect (i.e. make them place an order) if you make a few errors.  The good news is they are easy to rectify.  I’m going to share with you the three errors […]

The easier way to sell

A side effect of being in business is that we have to sell our services or products, and let’s face it, not many of us like feeling salesy.  The most painless way of selling is by being clear about the value that your service/product will deliver.  By successfully describing that value you should remove most […]

Testimonials that do the Selling for You!

There is little more compelling than having an existing client tell a prospective client about how good your products/services are.  This is why referrals are a great way to grow your business.  The classic challenge with referrals is their passive nature because the rate at which they occur predominantly sits outside of your control (there […]