Do you really struggle when it comes to doing elevator pitches? It doesn’t have to be difficult or stressful to describe how you help people and there are loads of formulae available to help you do it. Today I’m going to share with you the one I use with my clients to help them get into the swing of it. Just like any other marketing you do, your elevator pitch needs to articulate who you can help, the problem they have and the transformation they achieve by working with you. If you can nail those bits you should have a pretty compelling pitch.
So here’s the formula:
• I work with…
• Who struggle with…
• Would like to…
• What separates me from other…
• Is..
• My clients achieve…
I would also add in a clear call to action so you drive their behaviour even more.
[hcshort id=”8″]