There is little more compelling than having an existing client tell a prospective client about how good your products/services are. This is why referrals are a great way to grow your business. Testimonials can achieve a very similar outcome, yet few businesses fully leverage the power of their testimonials.
It is true that not all testimonials will do the selling for you. To be able to do the selling for you they need to be written in a way that helps the reader identify with the experiences of the existing client. This can be achieved by asking your clients to answer these 4 questions…
- Why did you require my product/services?
- Why did you decide to place the work with me?
- What exactly did I deliver for you?
- What benefits have you received as a result?
For example here’s a testimonials I wrote for Steph Othen Creative
I wanted to launch a new range of products & services that required an engaging identity to help them stand out from the crowd. I asked Steph to develop the brand identity and associated imagery as I felt she easily understood my requirements and what I was aiming to achieve through the brand. The end result has been excellent. Steph has designed new business cards, 4-page leaflet, email signature, bannerstands, PowerPoint background and a product wrapper. The design is so eye catching that I have people flocking to my stand every time I exhibit the range which has had a positive impact on the number of leads I have captured from the exhibitions.
Which 3 clients are you going to approach today for marketing driven testimonials?