I don’t have any USPs as I’m not unique

It’s fair to say that I’m very passionate about business generally but 1 area that I get particularly energised over is helping my clients effectively market themselves by finding those little nuggets of information that, when blended together, will create a unique marketing message.  This has been a key topic in the Business Growth Clubs […]

If you always do what you've always done …

…you’ll always get what you’ve always got.  That is one of my favourite business sayings as it’s a constant reminder that you need to change your behaviour if you want different results.  As obvious as that sounds so few people actually do it.  A very high percentage of business owners will quite readily say that […]

How to keep those plates spinning

Most business owners recognise that they have to keep multiple plates spinning at any one time to effectively manage their business.  One of the hardest challenges is to balance how much time you should spend spinning each plate ie on the 3 critical areas of your business, to ensure things do run smoothly.  Those 3 […]

Maximising your sales efforts

I meet loads of business owners and very often the conversation turns to sales. A classic question that I invariably ask is “Do you follow-up on your proposals?”.  Most business owners say “No” to this one. My next question is then “Do you track your enquiries, proposals and active clients?”.  The reason I ask this […]

Helping your prospects say Yes!

Do you find that you can predict why someone might not want to work with you?  Depending on your type of business and who your ideal clients are the reasons why they might not want to proceed will vary. In sales terms these reasons are called objections.  For most businesses the classic objections they hear […]

Encouraging your prospects to take action

You can write beautiful marketing material that really shows you know your ideal client’s pain but it can still fail to have the desired effect (i.e. make them place an order) if you make a few errors.  The good news is they are easy to rectify.  I’m going to share with you the three errors […]

How do I know my price is right?

I meet so many business owners that feel they should put their prices up but are fearful of doing it.  In this situation I always ask one question…How often do you lose business based on price? Very often the reply is either “never” or they will remember the one time they did.  If you have […]

The easier way to sell

A side effect of being in business is that we have to sell our services or products, and let’s face it, not many of us like feeling salesy.  The most painless way of selling is by being clear about the value that your service/product will deliver.  By successfully describing that value you should remove most […]

A business growth challenge – it's easy I promise!

I thought we would do a bit of a challenge this week.  Do you find you often have some good ideas for actions to take to grow your business but then find you never do them?   In my experience this is very common so I thought I’d share with you an exercise I love to […]

Networking – that's not for me

I absolutely love networking.  Now that’s a phrase I never thought I would say!  Like so many business owners I had known for about 6 months that I should go networking, as everyone had told me how great it can be for your business, but I hadn’t done any.  The reason I hadn’t gone was […]