Let’s get stuck into this week’s advice with a question…Is your “message” consistent across all of your marketing channels? By this I mean if someone, eg a potential ideal client, was looking for exactly the “thing” you offer would they see the same marketing message no matter how many ways they look you up? Would […]
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I absolutely love networking. Now that’s a phrase I never thought I would say! Like so many business owners I had known for about 6 months that I should go networking, as everyone had told me how great it can be for your business, but I hadn’t done any. The reason I hadn’t gone was […]
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A common challenge that very small businesses face is how to grow when the owner is the “chief cook & bottle washer” (for my non-English followers this is when you are the only person in the business so you have to do everything). As you’ve heard me say so many times now, the only way […]
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As you can imagine I talk to a lot a business owners who are looking to grow their businesses. I ask them about the type of marketing they do to generate increased sales and most list two or three marketing channels, most commonly word of mouth/referrals, website and possibly networking too. Individually each of these […]
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I meet numerous business owners who are worried about marketing their business. It’s rare that this is because they aren’t sure how to do it, but usually because they are concerned about their ability to deal with the increased demand for their services/products. This usually results in them deciding not to take any action, and […]
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There is little more compelling than having an existing client tell a prospective client about how good your products/services are. This is why referrals are a great way to grow your business. Testimonials can achieve a very similar outcome, yet few businesses fully leverage the power of their testimonials. It is true that not all […]
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